Tory Burch is a luxury, lifestyle brand defined by classic American sportswear with an eclectic sensibility. Tory offers stylish yet wearable clothing and accessories for women of all ages. Founded in February 2004, Tory Burch offers ready-to-wear, handbags, shoes and jewelry. Going against the minimalist trend that was popular at the time, Tory designed her flagship boutique, in downtown New York, to feel more like a room in her own home than a traditional retail store. Key design elements featured in all boutiques include orange lacquer doors, mirrored walls, and Lucite fixtures.